Some Facts about Television and Broadcasting ( Cable TV) Industry in India

Facts & Figures about Television and Broadcasting industry (Cable TV) in India

Reach and Spread:

• . India has approx 220 million Households

• · There are 112 million TV Households.

• · Out of that 68 million are Cable & Satellite TV Household (NRS 2006).

• · 4,300 towns having population of more than 1 Lac are prime target for Cable Networks.

• · There are more than 30 regional Languages in India.

• · There are more than 300 channels in India.

• · TRAI says there are more than 6000 MSO and more than 60000 LCO in India.

• · There are more than 30000 registered Cable TV Operators in India.

• · Corporate Media Houses are joining DTH Bandwagon to have their pie in the industry.
  

• · DTH Operators having licenses in India:

Tata Sky (TATA & STAR TV)

Dish TV (ZEE TV)

DD Direct (Prasar Bharati)

SUN DTH (SUN TV)

ADA Reliance (Reliance ADAG)

Bharti (Bharti Group)

Videocon (Videocon Group)

Revenues and Market Share

• · The Average Revenue per user (ARPU) in April 2006 was Rs. 150 per Month.

• · Indian Cable TV annual Revenue during 05-06 were Rs. 12240 Cr. ($ 3 Billion) approx.

• · Television Revenue for 2007 was Rs. 26600 Cr. ($6.65 Billion) approx.

• · While Film Industry Revenue for same period was $ 2.40 Billion approx.

• · Ad Revenue for TV channels in India is Rs. 6800 Cr. ($1.70 Billion) approx annually.

• · Total size of Advertising Industry in India is Rs. 17000 Cr. annually.

• · Carriage Fees Market is of Rs. 5 billion and is projected at Rs. 7.5 billion in FY 08-09.

• · Dish TV & Tata Sky charges a carriage fee of Rs. 3-5 Cr. per channel.

• · License fee for DTH is at present 10% and is going to be reduced to 6%.

• · Dish TV & Tata Sky may cross Rs. 650 Cr. revenue in 07-08.

• · While they together generated Rs. 188 Cr. in 06-07 with 2.2 million subscriber.

• · Reach & Revenue for world’s largest 3 Cable TV Markets in 2007:

Country Cable TV Homes Annual Industry Revenues

China 140 Million $ 4.2 billion

India 72 million $ 4.3 billion

USA 65 million $ 33.6 billion

TV Rating and Research

• · In India Television viewer-ship rating is dominated by TAM Media Research.

• · There are 7000 TAM Meter Monitors in India.

• · North East, Bihar, CAS & DTH Homes are not monitored by TAM.

• · TAM named its popular viewer-ship rating TRP (Television Rating Points).

• · Broadcasters & Advertisers have teamed up to start a new monitoring system as BARC.

• · They target to install half a million People meter in Iindia covering wide spectrum.

The future of Television and Broadcasting Industry is looking very bright as well as competitive as around 134 channels are about to launch in recent future and around 400 new applicants are waiting for approval.

Origin of Television

Origin of The Word 'Television': The word 'Television' has an hybrid origin. It has been derived from two word i.e. 'Tele' and 'Vision'. The Greek word 'Tele' mean 'long distance' or 'Far' and Latin word vision means 'Sight'. The word was first used by 'Constantin Perskyi' in his paper in International Electricity Congress in Paris in 1990.

Origin of 'Television', The Technological invention: The invention of Radio by 'Guglielmo Marconi' was the foundation stone. However discovery of Photo-conductivity by 'Willoughby Smith' and Scanning Disk and first electromechanical television by 'Paul Gottlieb Nipkow' were other milestones. 'John Logie Baird' Demonstrated the first successful Broadcasting and working television System and also launched first television company. Later 'Philo Farnsworth' demonstrated the electronic television.